"What's the Gear Up! project?
It's pretty simple really. Our
goal is three fold: to encourage riders to actively think about what it
will take to keep them safe in case of an accident, convince people
that you can wear the right gear and still look cool, and educate
riders on what safety features to look for when choosing gear. While
this site is still pretty minimal at the moment we'll be adding
educational materials soon."
The Gear Up! project gives out FREE Gear Up Project Stickers to help encourage people to wear proper protective gear all the time.
click here to order
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